How can we improve the convenience factor of a food delivery application?

This is a personal project regarding the re-design of South Korea’s #1 food delivery application, Baemin.

Solution

Wearable Smart Watch:

Service Extended from Existing Application

Whiteboard Research

Who are usual users of the food delivery app?
The majority of food delivery users are young adults, 20 to 30, in single-person households. Additionally, the application users are heavy populated in Seoul, South Korea, compared to other cities in South Korea.

When do users order food the most?
The time users use food service the most is the evening time between 18:00 and 21:00.

How do users usually order food at this time?
For a typical single-person home user, this is around the time they get off work to when they get home. The average commuting time for office workers in Seoul, South Korea is 1 hour to 1 hour and 30 minutes. So based on the graph of the busiest time for public transportation, users either tend to order food during their commute back home, or immediately after they arrive home.

User Interviews

User interviews were conducted on 5 interviewees with the criteria listed based on the whiteboard research:

Age/Household Status: 20~30's/Single-Person Household
Occupation: Office Worker
Primary Tranportation: Public Transportion (Bus or Subway)

The interviewees were asked questions regarding their usage of the food delivery application including, but not limited to:

1. Describe a typical day coming home from work.
2. What kind of food do you usually order?
3. Tell me about your experience with ordering food while on the transportation home.
4. Was there ever a time you wanted to order food on the way home but decided not to?

Persona

Based on user interviews, a persona was made to represent the target users.

User Journey

Insights

As a result of investigating the previously defined problem, I came up with a wearable service that can achieve simple operation with small movements rather than holding and touching a mobile phone to perform a task.

UX Flow

Final Product

Reflections

Emerging technology requires lots of testing.
This was my first time designing a wearable UI and it was a lot different from designing a regular mobile UI. I had to put more focus on readability and there were plenty of more constraints with space. Due to multiple trial and errors with feedback from various peers, I was able to push through to design the service as best as I could to satisfy the needs of the users.